Ponds marketing strategy

This course is recommended for students in Grades Students shall be awarded one credit for successful completion of this course. To prepare for careers in agriculture, food, and natural resources, students must attain academic skills and knowledge in agriculture. To prepare for success, students need opportunities to learn, reinforce, experience, apply, and transfer their knowledge and skills in a variety of settings.

Ponds marketing strategy

These products mainly focus on pimple and oil control, pollution and dirt and sun damage. The flower represents the delicate beauty that women possess and also promise the strength and softness to go hand in hand.

And the products justify the logo and provide the same experience to the customers Image: Ponds target Ponds marketing strategy is the middle-class segment of the society which is price oriented.

Definitions of Pricing

For pricing, the brand follows competitive pricing strategy in its marketing mix. In this strategy, the products are priced as per the prices of other competitors. This strategy is generally used when products of similar kind with almost same characters are being sold by different companies.

As Ponds face a tough competition from brands like Lakme, Himalaya etc. The company often comes up with different discount offers as well to engage more customers. Ponds follows the indirect method of distribution. The company provides bulk products to various distributors in different places which provide products to wholesalers.

These wholesalers then provide the products to different retailers from where consumers buy the products.

Ponds products are available at hyper and super markets, local sellers, medical stores and as well as on e-commerce websites. Ponds has always believed in promoting the brand. Even in early days, Ponds used the print media.

Ponds marketing strategy

In those days, the beauty products were not given that importance and were placed in the corners or at the bottom of some large advertisements. But soon, the picture changed and beauty products became one of the major advertisements in newspaper.

The brand has its presence on many radio stations as well as major newspapers. The brand has come up with many promotional campaigns in public places like malls. Not only offline, Ponds has made its presence digitally also.

Ponds Marketing Mix (4Ps) Strategy | MBA attheheels.com

The brand has official accounts and handles on different social media sites like Facebook, Twitter, Instagram, blogs etc. Apart from this, Ponds has an official channel on Youtube as well.

Marketing Mix of Ponds analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Ponds marketing strategy. The article elaborates the pricing, advertising & distribution strategies used by the company. Ponds Marketing Strategy. Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1]. Parent Brand: Pond’s Second Merger TT Pond compa ny formed Well establish ed brand among American s Began to advertise ‘vanishing cream’ and ‘cold cream’ together Queen Marie of Romania’s letter of appreciati on for Pond’s First Merger.

Hence this concludes the marketing mix of Ponds.Here is the Marketing mix of Ponds which is a Personal Care brand and is associated with FMCG sector.

It was first invented as a patent medicine in Ponds is of American origins and is a subsidiary of its parent company Unilever. It is a multinational company that started its operations from the United States.

Define your marketing strategy

Barely 5 km from the eastern edge of Kolkata is a spectacle that often takes the unwary visitor by surprise. One finds very large shallow ponds, with sparkling water, wrapped in an eerie silence.

Ponds marketing strategy

Ponds Marketing Strategy. Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1].

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§ Agribusiness Management and Marketing (One Credit), Adopted (a) General requirements. This course is recommended for students in Grades The brandguide table above concludes the Ponds SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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